Franchise Facts Report → brands → Eat The Frog Fitness
Eat The Frog Fitness franchise — is it worth it?
Risk level — in the report
Eat The Frog Fitness is a fitness franchise requiring an initial investment of $384,000 to $631,000.
Unlock what the free page above only hints at:
- Risk & red-flag breakdown — what the missing earnings, fees and churn imply.
- How it compares — every number ranked against fitness peers (median & quartile).
- Litigation detail — each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Eat The Frog Fitness's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-27152. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
Eat The Frog Fitness franchise profit — what the FDD discloses
Plainly: Eat The Frog Fitness does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Eat The Frog Fitness — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many fitness franchisors do disclose), and the full report reads the risk signals Eat The Frog Fitness's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Gym & fitness franchises with disclosed Item 19 earnings.
Eat The Frog Fitness lawsuits & legal history (FDD Item 3)
Eat The Frog Fitness's most recently filed Franchise Disclosure Document (2024) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Eat The Frog Fitness closures & failure rate
Before you sign, Eat The Frog Fitness will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Eat The Frog Fitness's most recent filing shows, and whether it's normal for a fitness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Eat The Frog Fitness's latest tables show significant franchisee turnover. The actual closure and termination counts, and how Eat The Frog Fitness's churn ranks against fitness peers, are in the full report.
The risk & red-flag breakdown, every figure ranked against fitness peers, litigation and churn detail — emailed as a PDF.
Who owns Eat The Frog Fitness?
Eat The Frog Fitness's franchise is offered by ETF Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Fitness franchises at a similar investment level
Anyone weighing Eat The Frog Fitness is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Eat The Frog Fitness franchise — frequently asked
Who owns Eat The Frog Fitness — who is the franchisor?
Eat The Frog Fitness's most recently filed FDD (2024) names ETF Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Eat The Frog Fitness franchise cost?
Eat The Frog Fitness's most recently filed FDD (Item 7) puts the total estimated initial investment at $384,000 – $631,000, with an initial franchise fee of $49,000 and a 7% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against fitness peers.
How much profit does a Eat The Frog Fitness franchise make?
Eat The Frog Fitness makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Eat The Frog Fitness at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labour and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does Eat The Frog Fitness disclose financial performance (Item 19)?
No — Eat The Frog Fitness's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.
Are there lawsuits against Eat The Frog Fitness?
No — Eat The Frog Fitness's most recently filed FDD (2024) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Eat The Frog Fitness a good franchise to buy?
That comes down to how Eat The Frog Fitness's investment, earnings, litigation and franchisee churn stack up against fitness peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (absent from this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Eat The Frog Fitness's risk level and what's driving it, what the missing Item 19 earnings imply, every figure ranked against fitness peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Eat The Frog Fitness or fitness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.