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Fish Things franchise — is it worth it?

Food & beverage · FDD-based assessment · registered 2024

Risk level — in the report

Fish Things Franchise, LLC operates in the food & beverage sector, requiring an initial investment between $439,100 and $642,600.

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Total initial investment
$439,100 – $642,600
Bottom quartile for food & beverage · median $372,000
Initial franchise fee
FDD Item 5
Royalty
6%
FDD Item 6
Item 19 earnings
Disclosed
figures locked
Litigation (Item 3)
None
none disclosed
Outlet network
1 units
+1 last year
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Figures above are as disclosed in Fish Things's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-30775. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.

How much does a Fish Things franchise make?

Fish Things is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Fish Things reports, what that figure does and doesn't include, and where it ranks against food & beverage peers are in the full report. See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.

Fish Things franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Fish Things's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Fish Things franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Fish Things franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Fish Things's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.

Fish Things lawsuits & legal history (FDD Item 3)

Fish Things's most recently filed Franchise Disclosure Document (2024) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Fish Things closures & failure rate

Before you sign, Fish Things will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Fish Things's most recent filing shows, and whether it's normal for a food & beverage of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Fish Things's latest tables show a growing franchised network. The actual closure and termination counts, and how Fish Things's churn ranks against food & beverage peers, are in the full report.

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The actual Item 19 earnings, every figure ranked against food & beverage peers, litigation and churn detail — emailed as a PDF.

Who owns Fish Things?

Fish Things's franchise is offered by Fish Things Franchise, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Food & beverage franchises at a similar investment level

Anyone weighing Fish Things is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

FiiZ Drinks$249,500 – $774,500 · Item 19 disclosedRita's Ice-Custard-Happiness$293,233 – $768,992 · Item 19 disclosedSomedays Bakery Franchising, LLC ( Somedays)$403,900 – $664,500Potato Corner$242,200 – $829,000Flowerama$227,000 – $855,000'Everytable'$305,000 – $781,000 · Item 19 disclosedGo Greek Shops$327,550 – $760,650 · Item 19 disclosedBrooklyn Dumpling Shop$373,278 – $721,778The Alley$359,000 – $743,000Shwe Dinga LLC (Coco)$330,050 – $772,300Franknfurters Franchising, LLC (Frank + Furter's Restaurant)$342,150 – $815,300Feng Cha | FENG CHAinvestment not disclosed

Fish Things franchise — frequently asked

Who owns Fish Things — who is the franchisor?

Fish Things's most recently filed FDD (2024) names Fish Things Franchise, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Fish Things franchise cost?

Fish Things's most recently filed FDD (Item 7) puts the total estimated initial investment at $439,100 – $642,600 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against food & beverage peers.

How much profit does a Fish Things franchise make?

Fish Things discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for Fish Things), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Fish Things franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.

Does Fish Things disclose financial performance (Item 19)?

Yes — Fish Things reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against food & beverage peers.

Are there lawsuits against Fish Things?

No — Fish Things's most recently filed FDD (2024) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Fish Things a good franchise to buy?

That comes down to how Fish Things's investment, earnings, litigation and franchisee churn stack up against food & beverage peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

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Everything the sections above point to, in one place: Fish Things's risk level and what's driving it, the actual Item 19 earnings, every figure ranked against food & beverage peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.

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Get a free email when something changes on Fish Things or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.