Franchise Facts Report → brands → Forte of San Diego
Forte of San Diego franchise — is it worth it?
Risk level — in the report
Forte of San Diego is a business services franchise with a notably low initial investment range of $8,950 to $91,900.
Unlock what the free page above only hints at:
- The actual Item 19 earnings — reported average unit revenue, not just “disclosed.”
- How it compares — every number ranked against business services peers (median & quartile).
- Litigation detail — beyond the case count above: each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Forte of San Diego's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-30619. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
How much does a Forte of San Diego franchise make?
Forte of San Diego is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Forte of San Diego reports, what that figure does and doesn't include, and where it ranks against business services peers are in the full report. See every business services brand that discloses earnings in the Business services franchises with disclosed Item 19 earnings ranking.
Forte of San Diego franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Forte of San Diego's 10% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Forte of San Diego franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Forte of San Diego franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Forte of San Diego's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
Forte of San Diego lawsuits & legal history (FDD Item 3)
Forte of San Diego's most recently filed Franchise Disclosure Document (2024) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Forte of San Diego itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full Forte of San Diego report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.
Forte of San Diego closures & failure rate
Before you sign, Forte of San Diego will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Forte of San Diego's most recent filing shows, and whether it's normal for a business services of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Forte of San Diego's outlet tables are read directly from the FDD in the full report. The actual closure and termination counts, and how Forte of San Diego's churn ranks against business services peers, are in the full report.
The actual Item 19 earnings, every figure ranked against business services peers, litigation and churn detail — emailed as a PDF.
Who owns Forte of San Diego?
Forte of San Diego's franchise is offered by CALY, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Business services franchises at a similar investment level
Anyone weighing Forte of San Diego is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Forte of San Diego franchise — frequently asked
Who owns Forte of San Diego — who is the franchisor?
Forte of San Diego's most recently filed FDD (2024) names CALY, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Forte of San Diego franchise cost?
Forte of San Diego's most recently filed FDD (Item 7) puts the total estimated initial investment at $8,950 – $91,900, with an initial franchise fee of $7,500 and a 10% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against business services peers.
How much profit does a Forte of San Diego franchise make?
Forte of San Diego discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (10% of gross for Forte of San Diego), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Forte of San Diego franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does Forte of San Diego disclose financial performance (Item 19)?
Yes — Forte of San Diego reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against business services peers.
Are there lawsuits against Forte of San Diego?
Forte of San Diego's most recently filed FDD (2024) discloses legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Forte of San Diego itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.
Is Forte of San Diego a good franchise to buy?
That comes down to how Forte of San Diego's investment, earnings, litigation and franchisee churn stack up against business services peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Forte of San Diego's risk level and what's driving it, the actual Item 19 earnings, every figure ranked against business services peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Forte of San Diego or business services: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.