Franchise Facts Report → brands → The Vitamin Shoppe
The Vitamin Shoppe franchise — is it worth it?
Risk level — in the report
The Vitamin Shoppe offers a health and wellness franchise opportunity with an initial investment ranging from $483,900 to $984,900.
Unlock what the free page above only hints at:
- The actual Item 19 earnings — reported average unit revenue, not just “disclosed.”
- How it compares — every number ranked against health & wellness peers (median & quartile).
- Litigation detail — beyond the case count above: each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in The Vitamin Shoppe's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31975. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
How much does a The Vitamin Shoppe franchise make?
The Vitamin Shoppe is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue The Vitamin Shoppe reports, what that figure does and doesn't include, and where it ranks against health & wellness peers are in the full report. See every health & wellness brand that discloses earnings in the Health & wellness franchises with disclosed Item 19 earnings ranking.
The Vitamin Shoppe franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come The Vitamin Shoppe's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a The Vitamin Shoppe franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "The Vitamin Shoppe franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets The Vitamin Shoppe's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
The Vitamin Shoppe lawsuits & legal history (FDD Item 3)
The Vitamin Shoppe's most recently filed Franchise Disclosure Document (2024) does disclose 2 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against The Vitamin Shoppe itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full The Vitamin Shoppe report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.
The Vitamin Shoppe closures & failure rate
Before you sign, The Vitamin Shoppe will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what The Vitamin Shoppe's most recent filing shows, and whether it's normal for a health & wellness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. The Vitamin Shoppe's latest tables show a growing franchised network. The actual closure and termination counts, and how The Vitamin Shoppe's churn ranks against health & wellness peers, are in the full report.
The actual Item 19 earnings, every figure ranked against health & wellness peers, litigation and churn detail — emailed as a PDF.
Who owns The Vitamin Shoppe?
The Vitamin Shoppe's franchise is offered by Vitamin Shoppe Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Health & wellness franchises at a similar investment level
Anyone weighing The Vitamin Shoppe is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
The Vitamin Shoppe franchise — frequently asked
Who owns The Vitamin Shoppe — who is the franchisor?
The Vitamin Shoppe's most recently filed FDD (2024) names Vitamin Shoppe Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a The Vitamin Shoppe franchise cost?
The Vitamin Shoppe's most recently filed FDD (Item 7) puts the total estimated initial investment at $483,900 – $984,900, with an initial franchise fee of $39,900 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against health & wellness peers.
How much profit does a The Vitamin Shoppe franchise make?
The Vitamin Shoppe discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (5% of gross for The Vitamin Shoppe), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any The Vitamin Shoppe franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does The Vitamin Shoppe disclose financial performance (Item 19)?
Yes — The Vitamin Shoppe reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against health & wellness peers.
Are there lawsuits against The Vitamin Shoppe?
The Vitamin Shoppe's most recently filed FDD (2024) discloses 2 legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against The Vitamin Shoppe itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.
Is The Vitamin Shoppe a good franchise to buy?
That comes down to how The Vitamin Shoppe's investment, earnings, litigation and franchisee churn stack up against health & wellness peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: The Vitamin Shoppe's risk level and what's driving it, the actual Item 19 earnings, every figure ranked against health & wellness peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on The Vitamin Shoppe or health & wellness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.