Franchise Facts Report → compare → KFC (Traditional) vs Dairy Queen of Virginia
KFC (Traditional) vs Dairy Queen of Virginia
Two other franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| KFC (Traditional) | Dairy Queen of Virginia | |
|---|---|---|
| Total initial investment FDD Item 7 | $135,000 – $540,000 | $570,100 – $2,550,800 |
| Initial franchise fee FDD Item 5 | $45,000 | $3,600 |
| Royalty FDD Item 6 | 4% | — |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | in report | $1,518,403 |
| Franchised outlets FDD Item 20 | 3,715 | 1,965 |
| Net outlet change (latest yr) FDD Item 20 | -127 | +13 |
| Closure rate FDD Item 20 | 4.1% | 1.3% |
| Franchisee lawsuits FDD Item 3 | disclosed | 7 |
| Risk level our read | Medium | Medium |
| FDD year registration | 2024 | 2024 |
Are KFC (Traditional) and Dairy Queen of Virginia the same company?
No — KFC (Traditional) and Dairy Queen of Virginia are franchised by separate companies. KFC (Traditional)'s franchisor is KFC US, LLC; Dairy Queen of Virginia's is Dairy Queen of Virginia, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
KFC (Traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $570,100 – $2,550,800 for Dairy Queen of Virginia.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Closures & failure rate
KFC (Traditional) reports 3,715 franchised outlets, net change -127 in the latest reported year, a 4.1% closure rate (FDD Item 20). Dairy Queen of Virginia reports 1,965 franchised outlets, net change +13 in the latest reported year, a 1.3% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against other medians.
Litigation
KFC (Traditional) discloses litigation in FDD Item 3 (case detail in the full report). Dairy Queen of Virginia discloses 7 franchisee-vs-franchisor proceedings in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against other peers.
Only looking at one of them?
KFC (Traditional) vs Dairy Queen of Virginia — frequently asked
Are KFC (Traditional) and Dairy Queen of Virginia the same company?
No — KFC (Traditional) and Dairy Queen of Virginia are franchised by separate companies. KFC (Traditional)'s franchisor is KFC US, LLC; Dairy Queen of Virginia's is Dairy Queen of Virginia, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between KFC (Traditional) and Dairy Queen of Virginia?
KFC (Traditional) and Dairy Queen of Virginia are other franchises from different franchisors (KFC US, LLC and Dairy Queen of Virginia, Inc.). KFC (Traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $570,100 – $2,550,800 for Dairy Queen of Virginia. Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Is KFC (Traditional) more profitable than Dairy Queen of Virginia?
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Which is cheaper to open — KFC (Traditional) or Dairy Queen of Virginia?
KFC (Traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $570,100 – $2,550,800 for Dairy Queen of Virginia.
Is KFC (Traditional) or Dairy Queen of Virginia growing faster?
KFC (Traditional) reports 3,715 franchised outlets, net change -127 in the latest reported year, a 4.1% closure rate (FDD Item 20). Dairy Queen of Virginia reports 1,965 franchised outlets, net change +13 in the latest reported year, a 1.3% closure rate (FDD Item 20).
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Figures are as disclosed in each brand's most recent registered FDD (KFC (Traditional) 2024, Dairy Queen of Virginia 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.