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Scenthound franchise — is it worth it?

Low risk Growing network Item 19 disclosed

Scenthound is a pet services franchise with a disclosed average gross revenue of $461,041 from 114 qualifying Scenters in 2025.

Everything below is free, read straight off Scenthound's registered filing, with where the numbers land against pet services peers. Weighing Scenthound against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Scenthound's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641164 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Scenthound franchise make?

Scenthound is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $461,041 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every pet services brand that discloses earnings in the Pet services franchises with disclosed Item 19 earnings ranking.

Scenthound franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Scenthound's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Scenthound franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Scenthound franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $461,041 of revenue, a 6% royalty alone is about $27,662 a year before any other cost.

Scenthound lawsuits & legal history (FDD Item 3)

Scenthound's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Scenthound closures & failure rate

Before you sign, Scenthound will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Scenthound's most recent filing shows, and whether it's normal for a pet services of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Scenthound's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 0.9%, against a pet services median of 1.6% — at or better than the category. Net franchised outlets moved +31 to 148 in the latest reported year.

Who owns Scenthound?

Scenthound's franchise is offered by Scenthound Franchising LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Pet services franchises at a similar investment level

Anyone weighing Scenthound is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Scenthound franchise — frequently asked