Franchise Facts Report → brands → Trua Senior Living Locators
Trua Senior Living Locators franchise — is it worth it?
Low risk Growing network Item 19 disclosed
What Trua Senior Living Locators's most recent Franchise Disclosure Document says about the money, the litigation, and the franchisee churn — before you wire a five- or six-figure franchise fee.
Everything below is free, read straight off Trua Senior Living Locators's registered filing. The $99 report is the part a single FDD can't give you: the earnings figures themselves, and where every number lands against category peers.
The numbers above tell you what Trua Senior Living Locators discloses. The report tells you whether that's good:
- The earnings figures themselves — the average unit revenue Trua Senior Living Locators puts on paper in Item 19, and what it does and doesn't include.
- Where every number ranks — investment, fees, royalty, earnings and churn against category median and quartile. This is the part no single FDD, and no AI reading one, can produce.
- What's driving the low risk read — the specific figures behind it, not the label.
- The litigation, split properly — each case, and which ones franchisees brought against the franchisor rather than the reverse.
- The questions to ask before you sign — drawn from what Trua Senior Living Locators's own filing leaves open, in the words to use on the call.
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Compare 3 brands — $249 See a sample reportFigures above are as disclosed in Trua Senior Living Locators's most recent FDD (registered 2025). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 35100-202512-01 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report. See every other Minnesota-registered franchise.
How much does a Trua Senior Living Locators franchise make?
Trua Senior Living Locators is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Trua Senior Living Locators reports, what that figure does and doesn't include, and where it ranks against category peers are in the full report. See every other brand that discloses earnings in the Other franchises with disclosed Item 19 earnings ranking.
Trua Senior Living Locators franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Trua Senior Living Locators's 8% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Trua Senior Living Locators franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Trua Senior Living Locators franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Trua Senior Living Locators's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
Trua Senior Living Locators lawsuits & legal history (FDD Item 3)
Trua Senior Living Locators's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Trua Senior Living Locators closures & failure rate
Before you sign, Trua Senior Living Locators will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Trua Senior Living Locators's most recent filing shows, and whether it's normal for a franchise of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Trua Senior Living Locators's latest tables show a growing franchised network. The actual closure and termination counts, and how Trua Senior Living Locators's churn ranks against category peers, are in the full report.
The Item 19 earnings figures, every number ranked against category peers, and the litigation and churn detail — delivered instantly, yours to keep.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Who owns Trua Senior Living Locators?
Trua Senior Living Locators's franchise is offered by Senior Living Locators Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Franchises at a similar investment level at a similar investment level
Anyone weighing Trua Senior Living Locators is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Trua Senior Living Locators franchise — frequently asked
Who owns Trua Senior Living Locators — who is the franchisor?
Trua Senior Living Locators's most recently filed FDD (2025) names Senior Living Locators Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Trua Senior Living Locators franchise cost?
Trua Senior Living Locators's most recently filed FDD (Item 7) puts the total estimated initial investment at $74,000 – $116,900, with an initial franchise fee of $50,000 and a 8% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against category peers.
How much profit does a Trua Senior Living Locators franchise make?
Trua Senior Living Locators discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (8% of gross for Trua Senior Living Locators), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Trua Senior Living Locators franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does Trua Senior Living Locators disclose financial performance (Item 19)?
Yes — Trua Senior Living Locators reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against category peers.
Are there lawsuits against Trua Senior Living Locators?
No — Trua Senior Living Locators's most recently filed FDD (2025) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Trua Senior Living Locators a good franchise to buy?
Nobody can answer that from Trua Senior Living Locators's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against category peers, which is what the full report is for. Our read on this filing is low risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
A Trua Senior Living Locators franchise is a $74,000 – $116,900 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: the actual Item 19 earnings, every figure ranked against category peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249Get a free email when something changes on Trua Senior Living Locators or this category: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.