Franchise Facts Report → brands → True Movement
True Movement franchise — is it worth it?
Medium risk Stable network
True Movement is a fitness franchise with an initial investment ranging from $337,550 to $1,055,250.
Everything below is free, read straight off True Movement's registered filing. The $99 report is the part a single FDD can't give you: the fee and churn detail, and where every number lands against fitness peers.
The numbers above tell you what True Movement discloses. The report tells you whether that's good:
- What the missing Item 19 means here — how many fitness franchisors do disclose, so you know whether this silence is ordinary or not.
- Where every number ranks — investment, fees, royalty, earnings and churn against fitness median and quartile. This is the part no single FDD, and no AI reading one, can produce.
- What's driving the medium risk read — the specific figures behind it, not the label.
- The litigation, split properly — each case, and which ones franchisees brought against the franchisor rather than the reverse.
- The questions to ask before you sign — drawn from what True Movement's own filing leaves open, in the words to use on the call.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249 See a sample reportFigures above are as disclosed in True Movement's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640163 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.
True Movement franchise profit — what the FDD discloses
Plainly: True Movement does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for True Movement — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many fitness franchisors do disclose), and the full report reads the risk signals True Movement's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Gym & fitness franchises with disclosed Item 19 earnings.
True Movement lawsuits & legal history (FDD Item 3)
We do not publish a litigation answer for True Movement. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.
True Movement closures & failure rate
Before you sign, True Movement will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what True Movement's most recent filing shows, and whether it's normal for a fitness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. True Movement's latest tables show a stable franchised network. The actual closure and termination counts, and how True Movement's churn ranks against fitness peers, are in the full report.
What the fee, litigation and churn signals imply, every number ranked against fitness peers, and the litigation and churn detail — delivered instantly, yours to keep.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Who owns True Movement?
True Movement's franchise is offered by True Movement Franchising Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Fitness franchises at a similar investment level
Anyone weighing True Movement is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
True Movement franchise — frequently asked
Who owns True Movement — who is the franchisor?
True Movement's most recently filed FDD (2026) names True Movement Franchising Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a True Movement franchise cost?
True Movement's most recently filed FDD (Item 7) puts the total estimated initial investment at $337,550 – $1,055,250, with an initial franchise fee of $50,000 and a 7% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against fitness peers.
How much profit does a True Movement franchise make?
True Movement makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for True Movement at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labor and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does True Movement disclose financial performance (Item 19)?
No — True Movement's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.
Are there lawsuits against True Movement?
We do not publish a litigation answer for True Movement: Item 3 could not be read reliably from this filing, and we would rather say so than assert a clean record we have not verified. Item 3 of the FDD itself is the place to check.
Is True Movement a good franchise to buy?
Nobody can answer that from True Movement's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against fitness peers, which is what the full report is for. Our read on this filing is medium risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (absent from this FDD — and how unusual that is for the category), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
A True Movement franchise is a $337,550 – $1,055,250 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: what the absent Item 19 earnings imply, and how unusual that absence is for the category, every figure ranked against fitness peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249Get a free email when something changes on True Movement or fitness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.