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Urban Float franchise — is it worth it?

Health & wellness · FDD-based assessment · registered 2023

Risk level — in the report

Urban Float is a health & wellness brand with a very small, shrinking footprint.

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Total initial investment
$4,000 – $15,000
Top quartile for health & wellness · median $380,919
Initial franchise fee
$40,000
FDD Item 5
Royalty
7.5%
FDD Item 6
Item 19 earnings
Not disclosed
no franchisor earnings
Litigation (Item 3)
1 case
in Item 3
Outlet network
4 units
-1 last year
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Figures above are as disclosed in Urban Float's most recent FDD (registered 2023). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-27823. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.

Urban Float franchise profit — what the FDD discloses

Plainly: Urban Float does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Urban Float — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many health & wellness franchisors do disclose), and the full report reads the risk signals Urban Float's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Health & wellness franchises with disclosed Item 19 earnings.

Urban Float lawsuits & legal history (FDD Item 3)

Urban Float's most recently filed Franchise Disclosure Document (2023) does disclose 1 legal proceeding in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Urban Float itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full Urban Float report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.

Urban Float closures & failure rate

Before you sign, Urban Float will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Urban Float's most recent filing shows, and whether it's normal for a health & wellness of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Urban Float's latest tables show significant franchisee turnover. The actual closure and termination counts, and how Urban Float's churn ranks against health & wellness peers, are in the full report.

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The risk & red-flag breakdown, every figure ranked against health & wellness peers, litigation and churn detail — emailed as a PDF.

Who owns Urban Float?

Urban Float's franchise is offered by Urban Float Opportunities, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2023), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Health & wellness franchises at a similar investment level

Anyone weighing Urban Float is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Cereset$1,000 – $3,000Pur Life Medical$6,000 – $15,000Gokhale Method$8,531 – $24,330Pritikin | Pritikin ICR | Pritikin ICR$26,388 – $77,188 · Item 19 disclosediMove PT$44,800 – $68,000 · Item 19 disclosedHi-5 ABA$17,618 – $109,730 · Item 19 disclosedAllen Carr's Easyway$27,800 – $120,050Imagine Laserworks USA$61,750 – $121,250Vetama$72,500 – $194,500 · Item 19 disclosedUrban Sweat$267,090 – $454,290 · Item 19 disclosedTrue Rest Float Spas | True Rest$414,547 – $1,075,162 · Item 19 disclosedUpgrade Labs$661,500 – $1,340,700

Urban Float franchise — frequently asked

Who owns Urban Float — who is the franchisor?

Urban Float's most recently filed FDD (2023) names Urban Float Opportunities, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Urban Float franchise cost?

Urban Float's most recently filed FDD (Item 7) puts the total estimated initial investment at $4,000 – $15,000, with an initial franchise fee of $40,000 and a 7.5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against health & wellness peers.

How much profit does a Urban Float franchise make?

Urban Float makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Urban Float at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labour and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.

Does Urban Float disclose financial performance (Item 19)?

No — Urban Float's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.

Are there lawsuits against Urban Float?

Urban Float's most recently filed FDD (2023) discloses 1 legal proceeding in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Urban Float itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.

Is Urban Float a good franchise to buy?

That comes down to how Urban Float's investment, earnings, litigation and franchisee churn stack up against health & wellness peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (absent from this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

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Everything the sections above point to, in one place: Urban Float's risk level and what's driving it, what the missing Item 19 earnings imply, every figure ranked against health & wellness peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.

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Get a free email when something changes on Urban Float or health & wellness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.