Franchise Facts Report → compare → Jack in the Box | Jack in the Box® vs Dairy Queen of Virginia
Jack in the Box | Jack in the Box® vs Dairy Queen of Virginia
Two quick-service restaurant franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Jack in the Box | Jack in the Box® | Dairy Queen of Virginia | |
|---|---|---|
| Total initial investment FDD Item 7 | $3,531,000 – $5,523,200 | $570,100 – $2,550,800 |
| Initial franchise fee FDD Item 5 | $50,000 | $3,600 |
| Royalty FDD Item 6 | 5% | — |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $1,996,940 | $1,518,403 |
| Franchised outlets FDD Item 20 | 2,043 | 1,965 |
| Net outlet change (latest yr) FDD Item 20 | +9 | +13 |
| Closure rate FDD Item 20 | — | 1.3% |
| Franchisee lawsuits FDD Item 3 | disclosed | 7 |
| Risk level our read | Medium | Medium |
| FDD year registration | 2024 | 2024 |
Are Jack in the Box | Jack in the Box® and Dairy Queen of Virginia the same company?
No — Jack in the Box | Jack in the Box® and Dairy Queen of Virginia are franchised by separate companies. Jack in the Box | Jack in the Box®'s franchisor is Different Rules, LLC; Dairy Queen of Virginia's is Dairy Queen of Virginia, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Dairy Queen of Virginia is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $570,100 – $2,550,800, against $3,531,000 – $5,523,200 for Jack in the Box | Jack in the Box®.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Jack in the Box | Jack in the Box® reports the higher figure ($1,996,940 vs $1,518,403). Revenue is not profit — the full report breaks out what each brand actually represents.
Closures & failure rate
Jack in the Box | Jack in the Box® reports 2,043 franchised outlets, net change +9 in the latest reported year (FDD Item 20). Dairy Queen of Virginia reports 1,965 franchised outlets, net change +13 in the latest reported year, a 1.3% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against quick-service restaurant medians.
Litigation
Jack in the Box | Jack in the Box® discloses litigation in FDD Item 3 (case detail in the full report). Dairy Queen of Virginia discloses 7 franchisee-vs-franchisor proceedings in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against quick-service restaurant peers.
Only looking at one of them?
Jack in the Box | Jack in the Box® vs Dairy Queen of Virginia — frequently asked
Are Jack in the Box | Jack in the Box® and Dairy Queen of Virginia the same company?
No — Jack in the Box | Jack in the Box® and Dairy Queen of Virginia are franchised by separate companies. Jack in the Box | Jack in the Box®'s franchisor is Different Rules, LLC; Dairy Queen of Virginia's is Dairy Queen of Virginia, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Jack in the Box | Jack in the Box® and Dairy Queen of Virginia?
Jack in the Box | Jack in the Box® and Dairy Queen of Virginia are quick-service restaurant franchises from different franchisors (Different Rules, LLC and Dairy Queen of Virginia, Inc.). Dairy Queen of Virginia is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $570,100 – $2,550,800, against $3,531,000 – $5,523,200 for Jack in the Box | Jack in the Box®. Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Jack in the Box | Jack in the Box® reports the higher figure ($1,996,940 vs $1,518,403). Revenue is not profit — the full report breaks out what each brand actually represents.
Is Jack in the Box | Jack in the Box® more profitable than Dairy Queen of Virginia?
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Jack in the Box | Jack in the Box® reports the higher figure ($1,996,940 vs $1,518,403). Revenue is not profit — the full report breaks out what each brand actually represents.
Which is cheaper to open — Jack in the Box | Jack in the Box® or Dairy Queen of Virginia?
Dairy Queen of Virginia is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $570,100 – $2,550,800, against $3,531,000 – $5,523,200 for Jack in the Box | Jack in the Box®.
Is Jack in the Box | Jack in the Box® or Dairy Queen of Virginia growing faster?
Jack in the Box | Jack in the Box® reports 2,043 franchised outlets, net change +9 in the latest reported year (FDD Item 20). Dairy Queen of Virginia reports 1,965 franchised outlets, net change +13 in the latest reported year, a 1.3% closure rate (FDD Item 20).
Go deeper on each brand
Quick-service restaurant rankings
Figures are as disclosed in each brand's most recent registered FDD (Jack in the Box | Jack in the Box® 2024, Dairy Queen of Virginia 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.