Franchise Facts Report → compare → Jack in the Box vs Marco's Pizza and Marcos
Jack in the Box vs Marco's Pizza and Marcos
Two quick-service restaurant franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Jack in the Box | Marco's Pizza and Marcos | |
|---|---|---|
| Total initial investment FDD Item 7 | $3,820,000 – $8,088,000 | $285,631 – $804,856 |
| Initial franchise fee FDD Item 5 | $50,000 | $5,000 |
| Royalty FDD Item 6 | 5% | 5.5% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Not disclosed |
| Avg unit revenue (headline) FDD Item 19 | $1,986,186 | — |
| Franchised outlets FDD Item 20 | 0 | 1,076 |
| Net outlet change (latest yr) FDD Item 20 | -173 | +54 |
| Closure rate FDD Item 20 | — | 2.6% |
| Franchisee lawsuits FDD Item 3 | disclosed | disclosed |
| Risk level our read | Medium | Medium |
| FDD year registration | 2026 | 2024 |
Are Jack in the Box and Marco's Pizza and Marcos the same company?
No — Jack in the Box and Marco's Pizza and Marcos are franchised by separate companies. Jack in the Box's franchisor is DIFFERENT RULES, LLC; Marco's Pizza and Marcos's is MARCO'S FRANCHISING LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Marco's Pizza and Marcos is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $285,631 – $804,856, against $3,820,000 – $8,088,000 for Jack in the Box.
How much does each make? (Item 19)
Only Jack in the Box disclosed earnings: it makes an Item 19 financial performance representation (headline average unit revenue $1,986,186), while Marco's Pizza and Marcos's most recent FDD makes none. That asymmetry is itself a data point: one franchisor puts its unit economics on paper, the other doesn't.
Closures & failure rate
Jack in the Box reports 0 franchised outlets, net change -173 in the latest reported year (FDD Item 20). Marco's Pizza and Marcos reports 1,076 franchised outlets, net change +54 in the latest reported year, a 2.6% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against quick-service restaurant medians.
Litigation
Jack in the Box discloses litigation in FDD Item 3 (case detail in the full report). Marco's Pizza and Marcos discloses litigation in FDD Item 3 (case detail in the full report).
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against quick-service restaurant peers.
Only looking at one of them?
Jack in the Box vs Marco's Pizza and Marcos — frequently asked
Are Jack in the Box and Marco's Pizza and Marcos the same company?
No — Jack in the Box and Marco's Pizza and Marcos are franchised by separate companies. Jack in the Box's franchisor is DIFFERENT RULES, LLC; Marco's Pizza and Marcos's is MARCO'S FRANCHISING LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Jack in the Box and Marco's Pizza and Marcos?
Jack in the Box and Marco's Pizza and Marcos are quick-service restaurant franchises from different franchisors (DIFFERENT RULES, LLC and MARCO'S FRANCHISING LLC). Marco's Pizza and Marcos is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $285,631 – $804,856, against $3,820,000 – $8,088,000 for Jack in the Box. Only Jack in the Box disclosed earnings: it makes an Item 19 financial performance representation (headline average unit revenue $1,986,186), while Marco's Pizza and Marcos's most recent FDD makes none. That asymmetry is itself a data point: one franchisor puts its unit economics on paper, the other doesn't.
Is Jack in the Box more profitable than Marco's Pizza and Marcos?
Only Jack in the Box disclosed earnings: it makes an Item 19 financial performance representation (headline average unit revenue $1,986,186), while Marco's Pizza and Marcos's most recent FDD makes none. That asymmetry is itself a data point: one franchisor puts its unit economics on paper, the other doesn't.
Which is cheaper to open — Jack in the Box or Marco's Pizza and Marcos?
Marco's Pizza and Marcos is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $285,631 – $804,856, against $3,820,000 – $8,088,000 for Jack in the Box.
Is Jack in the Box or Marco's Pizza and Marcos growing faster?
Jack in the Box reports 0 franchised outlets, net change -173 in the latest reported year (FDD Item 20). Marco's Pizza and Marcos reports 1,076 franchised outlets, net change +54 in the latest reported year, a 2.6% closure rate (FDD Item 20).
Go deeper on each brand
Quick-service restaurant rankings
Figures are as disclosed in each brand's most recent registered FDD (Jack in the Box 2026, Marco's Pizza and Marcos 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.