Franchise Facts Report → compare → KFC (traditional) vs Marco's Pizza and Marcos
KFC (traditional) vs Marco's Pizza and Marcos
Two quick-service restaurant franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| KFC (traditional) | Marco's Pizza and Marcos | |
|---|---|---|
| Total initial investment FDD Item 7 | $135,000 – $540,000 | $285,631 – $804,856 |
| Initial franchise fee FDD Item 5 | $45,000 | $5,000 |
| Royalty FDD Item 6 | 4% | 5.5% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $1,453,255 | $949,920 |
| Franchised outlets FDD Item 20 | 3,715 | 1,076 |
| Net outlet change (latest yr) FDD Item 20 | -127 | +54 |
| Closure rate FDD Item 20 | 4.1% | 2.6% |
| Franchisee lawsuits FDD Item 3 | 1 | 7 |
| Risk level our read | Medium | Medium |
| FDD year registration | 2024 | 2024 |
Are KFC (traditional) and Marco's Pizza and Marcos the same company?
No — KFC (traditional) and Marco's Pizza and Marcos are franchised by separate companies. KFC (traditional)'s franchisor is KFC US, LLC; Marco's Pizza and Marcos's is MARCO'S FRANCHISING LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
KFC (traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $285,631 – $804,856 for Marco's Pizza and Marcos.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, KFC (traditional) reports the higher figure ($1,453,255 vs $949,920). Revenue is not profit — the full report breaks out what each brand actually represents.
Closures & failure rate
KFC (traditional) reports 3,715 franchised outlets, net change -127 in the latest reported year, a 4.1% closure rate (FDD Item 20). Marco's Pizza and Marcos reports 1,076 franchised outlets, net change +54 in the latest reported year, a 2.6% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against quick-service restaurant medians.
Litigation
KFC (traditional) discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3. Marco's Pizza and Marcos discloses 7 franchisee-vs-franchisor proceedings in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against quick-service restaurant peers.
Only looking at one of them?
KFC (traditional) vs Marco's Pizza and Marcos — frequently asked
Are KFC (traditional) and Marco's Pizza and Marcos the same company?
No — KFC (traditional) and Marco's Pizza and Marcos are franchised by separate companies. KFC (traditional)'s franchisor is KFC US, LLC; Marco's Pizza and Marcos's is MARCO'S FRANCHISING LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between KFC (traditional) and Marco's Pizza and Marcos?
KFC (traditional) and Marco's Pizza and Marcos are quick-service restaurant franchises from different franchisors (KFC US, LLC and MARCO'S FRANCHISING LLC). KFC (traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $285,631 – $804,856 for Marco's Pizza and Marcos. Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, KFC (traditional) reports the higher figure ($1,453,255 vs $949,920). Revenue is not profit — the full report breaks out what each brand actually represents.
Is KFC (traditional) more profitable than Marco's Pizza and Marcos?
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, KFC (traditional) reports the higher figure ($1,453,255 vs $949,920). Revenue is not profit — the full report breaks out what each brand actually represents.
Which is cheaper to open — KFC (traditional) or Marco's Pizza and Marcos?
KFC (traditional) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $135,000 – $540,000, against $285,631 – $804,856 for Marco's Pizza and Marcos.
Is KFC (traditional) or Marco's Pizza and Marcos growing faster?
KFC (traditional) reports 3,715 franchised outlets, net change -127 in the latest reported year, a 4.1% closure rate (FDD Item 20). Marco's Pizza and Marcos reports 1,076 franchised outlets, net change +54 in the latest reported year, a 2.6% closure rate (FDD Item 20).
Go deeper on each brand
Quick-service restaurant rankings
Figures are as disclosed in each brand's most recent registered FDD (KFC (traditional) 2024, Marco's Pizza and Marcos 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.