Franchise Facts Report → compare → Once Upon a Child | Once Upon A Child® vs Play It Again Sports
Once Upon a Child | Once Upon A Child® vs Play It Again Sports
Two retail franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Once Upon a Child | Once Upon A Child® | Play It Again Sports | |
|---|---|---|
| Total initial investment FDD Item 7 | $287,800 – $420,800 | $314,300 – $420,800 |
| Initial franchise fee FDD Item 5 | — | — |
| Royalty FDD Item 6 | — | — |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $1,248,773 | $1,186,546 |
| Franchised outlets FDD Item 20 | 416 | 294 |
| Net outlet change (latest yr) FDD Item 20 | +10 | +13 |
| Closure rate FDD Item 20 | 0.2% | 0.4% |
| Franchisee lawsuits FDD Item 3 | 1 | 1 |
| Risk level our read | Medium | Medium |
| FDD year registration | 2024 | 2024 |
Are Once Upon a Child | Once Upon A Child® and Play It Again Sports the same company?
No — Once Upon a Child | Once Upon A Child® and Play It Again Sports are franchised by separate companies. Once Upon a Child | Once Upon A Child®'s franchisor is Winmark Corporation (Once Upon A Child); Play It Again Sports's is Winmark Corporation (Play It Again Sports). Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Once Upon a Child | Once Upon A Child® is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $287,800 – $420,800, against $314,300 – $420,800 for Play It Again Sports.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Once Upon a Child | Once Upon A Child® reports the higher figure ($1,248,773 vs $1,186,546). Revenue is not profit — the full report breaks out what each brand actually represents.
Closures & failure rate
Once Upon a Child | Once Upon A Child® reports 416 franchised outlets, net change +10 in the latest reported year, a 0.2% closure rate (FDD Item 20). Play It Again Sports reports 294 franchised outlets, net change +13 in the latest reported year, a 0.4% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against retail medians.
Litigation
Once Upon a Child | Once Upon A Child® discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3. Play It Again Sports discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against retail peers.
Only looking at one of them?
Once Upon a Child | Once Upon A Child® vs Play It Again Sports — frequently asked
Are Once Upon a Child | Once Upon A Child® and Play It Again Sports the same company?
No — Once Upon a Child | Once Upon A Child® and Play It Again Sports are franchised by separate companies. Once Upon a Child | Once Upon A Child®'s franchisor is Winmark Corporation (Once Upon A Child); Play It Again Sports's is Winmark Corporation (Play It Again Sports). Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Once Upon a Child | Once Upon A Child® and Play It Again Sports?
Once Upon a Child | Once Upon A Child® and Play It Again Sports are retail franchises from different franchisors (Winmark Corporation (Once Upon A Child) and Winmark Corporation (Play It Again Sports)). Once Upon a Child | Once Upon A Child® is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $287,800 – $420,800, against $314,300 – $420,800 for Play It Again Sports. Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Once Upon a Child | Once Upon A Child® reports the higher figure ($1,248,773 vs $1,186,546). Revenue is not profit — the full report breaks out what each brand actually represents.
Is Once Upon a Child | Once Upon A Child® more profitable than Play It Again Sports?
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Once Upon a Child | Once Upon A Child® reports the higher figure ($1,248,773 vs $1,186,546). Revenue is not profit — the full report breaks out what each brand actually represents.
Which is cheaper to open — Once Upon a Child | Once Upon A Child® or Play It Again Sports?
Once Upon a Child | Once Upon A Child® is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $287,800 – $420,800, against $314,300 – $420,800 for Play It Again Sports.
Is Once Upon a Child | Once Upon A Child® or Play It Again Sports growing faster?
Once Upon a Child | Once Upon A Child® reports 416 franchised outlets, net change +10 in the latest reported year, a 0.2% closure rate (FDD Item 20). Play It Again Sports reports 294 franchised outlets, net change +13 in the latest reported year, a 0.4% closure rate (FDD Item 20).
Go deeper on each brand
Retail rankings
Figures are as disclosed in each brand's most recent registered FDD (Once Upon a Child | Once Upon A Child® 2024, Play It Again Sports 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.