Franchise Facts Report → compare → Pillar To Post, Inc. (Non Exclusive Territory) vs America's Swimming Pool Company
Pillar To Post, Inc. (Non Exclusive Territory) vs America's Swimming Pool Company
Two home services franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Pillar To Post, Inc. (Non Exclusive Territory) | America's Swimming Pool Company | |
|---|---|---|
| Total initial investment FDD Item 7 | $101,740 – $132,490 | $41,048 – $125,121 |
| Initial franchise fee FDD Item 5 | $58,500 | $5,000 |
| Royalty FDD Item 6 | 7% | 7% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $323,335 | $851,824 |
| Franchised outlets FDD Item 20 | 445 | 391 |
| Net outlet change (latest yr) FDD Item 20 | -30 | +16 |
| Closure rate FDD Item 20 | 7.6% | 6.4% |
| Franchisee lawsuits FDD Item 3 | 1 | disclosed |
| Risk level our read | Medium | Low |
| FDD year registration | 2025 | 2024 |
Are Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company the same company?
No — Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company are franchised by separate companies. Pillar To Post, Inc. (Non Exclusive Territory)'s franchisor is Pillar To Post, Inc. (Non Exclusive Territory); America's Swimming Pool Company's is ASP FRANCHISING SPE LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $41,048 – $125,121, against $101,740 – $132,490 for Pillar To Post, Inc. (Non Exclusive Territory).
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, America's Swimming Pool Company reports the higher figure ($851,824 vs $323,335). Revenue is not profit — the full report breaks out what each brand actually represents.
Closures & failure rate
Pillar To Post, Inc. (Non Exclusive Territory) reports 445 franchised outlets, net change -30 in the latest reported year, a 7.6% closure rate (FDD Item 20). America's Swimming Pool Company reports 391 franchised outlets, net change +16 in the latest reported year, a 6.4% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against home services medians.
Litigation
Pillar To Post, Inc. (Non Exclusive Territory) discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3. America's Swimming Pool Company discloses litigation in FDD Item 3 (case detail in the full report).
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against home services peers.
Only looking at one of them?
Pillar To Post, Inc. (Non Exclusive Territory) vs America's Swimming Pool Company — frequently asked
Are Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company the same company?
No — Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company are franchised by separate companies. Pillar To Post, Inc. (Non Exclusive Territory)'s franchisor is Pillar To Post, Inc. (Non Exclusive Territory); America's Swimming Pool Company's is ASP FRANCHISING SPE LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company?
Pillar To Post, Inc. (Non Exclusive Territory) and America's Swimming Pool Company are home services franchises from different franchisors (Pillar To Post, Inc. (Non Exclusive Territory) and ASP FRANCHISING SPE LLC). America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $41,048 – $125,121, against $101,740 – $132,490 for Pillar To Post, Inc. (Non Exclusive Territory). Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, America's Swimming Pool Company reports the higher figure ($851,824 vs $323,335). Revenue is not profit — the full report breaks out what each brand actually represents.
Is Pillar To Post, Inc. (Non Exclusive Territory) more profitable than America's Swimming Pool Company?
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, America's Swimming Pool Company reports the higher figure ($851,824 vs $323,335). Revenue is not profit — the full report breaks out what each brand actually represents.
Which is cheaper to open — Pillar To Post, Inc. (Non Exclusive Territory) or America's Swimming Pool Company?
America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $41,048 – $125,121, against $101,740 – $132,490 for Pillar To Post, Inc. (Non Exclusive Territory).
Is Pillar To Post, Inc. (Non Exclusive Territory) or America's Swimming Pool Company growing faster?
Pillar To Post, Inc. (Non Exclusive Territory) reports 445 franchised outlets, net change -30 in the latest reported year, a 7.6% closure rate (FDD Item 20). America's Swimming Pool Company reports 391 franchised outlets, net change +16 in the latest reported year, a 6.4% closure rate (FDD Item 20).
Go deeper on each brand
Home services rankings
Figures are as disclosed in each brand's most recent registered FDD (Pillar To Post, Inc. (Non Exclusive Territory) 2025, America's Swimming Pool Company 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.