Franchise Facts Report → compare → Smartstyle vs DaVi Nails
Smartstyle vs DaVi Nails
Two beauty & personal care franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Smartstyle | DaVi Nails | |
|---|---|---|
| Total initial investment FDD Item 7 | $184,440 – $336,340 | $68,300 – $177,000 |
| Initial franchise fee FDD Item 5 | $39,500 | $61,150 |
| Royalty FDD Item 6 | — | — |
| Item 19 earnings disclosed FDD Item 19 | Not disclosed | Not disclosed |
| Avg unit revenue (headline) FDD Item 19 | — | — |
| Franchised outlets FDD Item 20 | 911 | 401 |
| Net outlet change (latest yr) FDD Item 20 | -166 | +2 |
| Closure rate FDD Item 20 | 4.3% | — |
| Franchisee lawsuits FDD Item 3 | disclosed | disclosed |
| Risk level our read | High | Medium |
| FDD year registration | 2025 | 2025 |
Are Smartstyle and DaVi Nails the same company?
No — Smartstyle and DaVi Nails are franchised by separate companies. Smartstyle's franchisor is THE BARBERS, HAIRSTYLING FOR MEN & WOMEN, INC.; DaVi Nails's is DaVi Nails Salon and Spa, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
DaVi Nails is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $68,300 – $177,000, against $184,440 – $336,340 for Smartstyle.
How much does each make? (Item 19)
Neither Smartstyle nor DaVi Nails makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Closures & failure rate
Smartstyle reports 911 franchised outlets, net change -166 in the latest reported year, a 4.3% closure rate (FDD Item 20). DaVi Nails reports 401 franchised outlets, net change +2 in the latest reported year (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against beauty & personal care medians.
Litigation
Smartstyle discloses litigation in FDD Item 3 (case detail in the full report). DaVi Nails discloses litigation in FDD Item 3 (case detail in the full report).
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against beauty & personal care peers.
Only looking at one of them?
Smartstyle vs DaVi Nails — frequently asked
Are Smartstyle and DaVi Nails the same company?
No — Smartstyle and DaVi Nails are franchised by separate companies. Smartstyle's franchisor is THE BARBERS, HAIRSTYLING FOR MEN & WOMEN, INC.; DaVi Nails's is DaVi Nails Salon and Spa, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Smartstyle and DaVi Nails?
Smartstyle and DaVi Nails are beauty & personal care franchises from different franchisors (THE BARBERS, HAIRSTYLING FOR MEN & WOMEN, INC. and DaVi Nails Salon and Spa, LLC). DaVi Nails is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $68,300 – $177,000, against $184,440 – $336,340 for Smartstyle. Neither Smartstyle nor DaVi Nails makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Is Smartstyle more profitable than DaVi Nails?
Neither Smartstyle nor DaVi Nails makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Which is cheaper to open — Smartstyle or DaVi Nails?
DaVi Nails is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $68,300 – $177,000, against $184,440 – $336,340 for Smartstyle.
Is Smartstyle or DaVi Nails growing faster?
Smartstyle reports 911 franchised outlets, net change -166 in the latest reported year, a 4.3% closure rate (FDD Item 20). DaVi Nails reports 401 franchised outlets, net change +2 in the latest reported year (FDD Item 20).
Go deeper on each brand
Beauty & personal care rankings
Figures are as disclosed in each brand's most recent registered FDD (Smartstyle 2025, DaVi Nails 2025). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.