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Smartstyle franchise — is it worth it?

Beauty & personal care · FDD-based assessment · registered 2025

High risk Shrinking network

SMARTSTYLE operates in the Beauty & personal care sector with an initial investment ranging from $184,440 to $336,340.

Everything below is free, read straight off Smartstyle's registered filing. The $99 report is the part a single FDD can't give you: the fee and churn detail, and where every number lands against beauty & personal care peers.

Get the full report — $99what's inside ↓
Total initial investment
$184,440 – $336,340
Below the beauty & personal care median · median $420,552
Initial franchise fee
$39,500
FDD Item 5
Royalty
FDD Item 6
Item 19 earnings
Not disclosed
no franchisor earnings
Litigation (Item 3)
2 cases
in Item 3
Outlet network
911 units
-166 last year
The full Smartstyle report — $99

The numbers above tell you what Smartstyle discloses. The report tells you whether that's good:

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Figures above are as disclosed in Smartstyle's most recent FDD (registered 2025). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 35368-202602-06 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.

Smartstyle franchise profit — what the FDD discloses

Plainly: Smartstyle does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Smartstyle — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many beauty & personal care franchisors do disclose), and the full report reads the risk signals Smartstyle's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Salon, beauty & personal care franchises with disclosed Item 19 earnings.

Smartstyle lawsuits & legal history (FDD Item 3)

Smartstyle's most recently filed Franchise Disclosure Document (2025) does disclose 2 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Smartstyle itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full Smartstyle report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.

Smartstyle closures & failure rate

Before you sign, Smartstyle will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Smartstyle's most recent filing shows, and whether it's normal for a beauty & personal care of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Smartstyle's latest tables show a shrinking franchised network — more units left than opened. The actual closure and termination counts, and how Smartstyle's churn ranks against beauty & personal care peers, are in the full report.

The full Smartstyle report — $99

What the fee, litigation and churn signals imply, every number ranked against beauty & personal care peers, and the litigation and churn detail — delivered instantly, yours to keep.

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Who owns Smartstyle?

Smartstyle's franchise is offered by THE BARBERS, HAIRSTYLING FOR MEN & WOMEN, INC. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:

Cost Cutterssame franchisor · cost · earnings · failure rate

Compare Smartstyle head-to-head

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Beauty & personal care franchises at a similar investment level

Anyone weighing Smartstyle is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Sharkey's Cuts for Kids$188,665 – $299,360 · Item 19 disclosedFantastic Sams$171,000 – $320,000The Barbers, Hairstyling for Men Women, Inc.(SMARTSTYLE)$182,440 – $324,140Sugar Sugar$142,875 – $365,680 · Item 19 disclosedLashkind$209,280 – $299,750 · Item 19 disclosedManCave$225,000 – $325,000 · Item 19 disclosedSkoah$322,427 – $537,260Skin Experts By Brentwood Spa$380,600 – $978,100 · Item 19 disclosedSnip-its$571,365 – $1,040,700 · Item 19 disclosed

Smartstyle franchise — frequently asked

Who owns Smartstyle — who is the franchisor?

Smartstyle's most recently filed FDD (2025) names THE BARBERS, HAIRSTYLING FOR MEN & WOMEN, INC. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. The same franchisor also files FDDs for Cost Cutters. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Smartstyle franchise cost?

Smartstyle's most recently filed FDD (Item 7) puts the total estimated initial investment at $184,440 – $336,340, with an initial franchise fee of $39,500. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against beauty & personal care peers.

How much profit does a Smartstyle franchise make?

Smartstyle makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Smartstyle at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labor and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.

Does Smartstyle disclose financial performance (Item 19)?

No — Smartstyle's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.

Are there lawsuits against Smartstyle?

Smartstyle's most recently filed FDD (2025) discloses 2 legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Smartstyle itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.

Is Smartstyle a good franchise to buy?

Nobody can answer that from Smartstyle's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against beauty & personal care peers, which is what the full report is for. Our read on this filing is high risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (absent from this FDD — and how unusual that is for the category), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

Decide with the numbers — $99

A Smartstyle franchise is a $184,440 – $336,340 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: what the absent Item 19 earnings imply, and how unusual that absence is for the category, every figure ranked against beauty & personal care peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.

Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.

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Get a free email when something changes on Smartstyle or beauty & personal care: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.