Franchise Facts Report → brands → Identity Coffee Co.
Identity Coffee Co. franchise — is it worth it?
Medium risk Item 19 disclosed
Identity Coffee Co.
Everything below is free, read straight off Identity Coffee Co.'s registered filing, with where the numbers land against food & beverage peers. Weighing Identity Coffee Co. against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Identity Coffee Co.'s most recent FDD (registered 2026). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 36316-202604-05 — check it yourself. See every other Minnesota-registered franchise.
Considering Identity Coffee Co.? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Identity Coffee Co. will be on it if it fits.
How much does a Identity Coffee Co. franchise make?
Identity Coffee Co. is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.
Identity Coffee Co. franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Identity Coffee Co.'s 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Identity Coffee Co. franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Identity Coffee Co. franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Identity Coffee Co. lawsuits & legal history (FDD Item 3)
Identity Coffee Co.'s most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Identity Coffee Co. closures & failure rate
Before you sign, Identity Coffee Co. will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Identity Coffee Co.'s most recent filing shows, and whether it's normal for a food & beverage of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Identity Coffee Co.'s outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.
Who owns Identity Coffee Co.?
Identity Coffee Co.'s franchise is offered by Identity Coffee Co. Franchise, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Food & beverage franchises at a similar investment level
Anyone weighing Identity Coffee Co. is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Identity Coffee Co. franchise — frequently asked
Who owns Identity Coffee Co. — who is the franchisor?
Identity Coffee Co.'s most recently filed FDD (2026) names Identity Coffee Co. Franchise, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Identity Coffee Co. franchise cost?
Identity Coffee Co.'s most recently filed FDD (Item 7) puts the total estimated initial investment at $175,300 – $345,500, with an initial franchise fee of $35,000 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against food & beverage peers it sits in the upper quartile (median $379,725).
How much profit does a Identity Coffee Co. franchise make?
Identity Coffee Co. discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for Identity Coffee Co.), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Identity Coffee Co. franchise profit number quoted elsewhere is an estimate.
Does Identity Coffee Co. disclose financial performance (Item 19)?
Yes — Identity Coffee Co. reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.
Are there lawsuits against Identity Coffee Co.?
No — Identity Coffee Co.'s most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Identity Coffee Co. a good franchise to buy?
Nobody can answer that from Identity Coffee Co.'s numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against food & beverage peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Identity Coffee Co. or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.