Franchise Facts Report → brands → Natural Awakenings
Natural Awakenings franchise — is it worth it?
Risk level — in the report
Natural Awakenings is a food & beverage franchise with a relatively low initial investment of $59,550 to $86,275.
Unlock what the free page above only hints at:
- Risk & red-flag breakdown — what the missing earnings, fees and churn imply.
- How it compares — every number ranked against food & beverage peers (median & quartile).
- Litigation detail — each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Natural Awakenings's most recent FDD (registered 2024). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 32271-202408-06. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
Natural Awakenings franchise profit — what the FDD discloses
Plainly: Natural Awakenings does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Natural Awakenings — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many food & beverage franchisors do disclose), and the full report reads the risk signals Natural Awakenings's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Food & beverage franchises with disclosed Item 19 earnings.
Natural Awakenings lawsuits & legal history (FDD Item 3)
We do not publish a litigation answer for Natural Awakenings. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.
Natural Awakenings closures & failure rate
Before you sign, Natural Awakenings will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Natural Awakenings's most recent filing shows, and whether it's normal for a food & beverage of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Natural Awakenings's latest tables show a shrinking franchised network — more units left than opened. The actual closure and termination counts, and how Natural Awakenings's churn ranks against food & beverage peers, are in the full report.
The risk & red-flag breakdown, every figure ranked against food & beverage peers, litigation and churn detail — emailed as a PDF.
Who owns Natural Awakenings?
Natural Awakenings's franchise is offered by Natural Awakenings Publishing Corp — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Compare Natural Awakenings head-to-head
Food & beverage franchises at a similar investment level
Anyone weighing Natural Awakenings is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Natural Awakenings franchise — frequently asked
Who owns Natural Awakenings — who is the franchisor?
Natural Awakenings's most recently filed FDD (2024) names Natural Awakenings Publishing Corp as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Natural Awakenings franchise cost?
Natural Awakenings's most recently filed FDD (Item 7) puts the total estimated initial investment at $59,550 – $86,275, with an initial franchise fee of $49,500 and a 14% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against food & beverage peers.
How much profit does a Natural Awakenings franchise make?
Natural Awakenings makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Natural Awakenings at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labour and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does Natural Awakenings disclose financial performance (Item 19)?
No — Natural Awakenings's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.
Are there lawsuits against Natural Awakenings?
We do not publish a litigation answer for Natural Awakenings: Item 3 could not be read reliably from this filing, and we would rather say so than assert a clean record we have not verified. Item 3 of the FDD itself is the place to check.
Is Natural Awakenings a good franchise to buy?
That comes down to how Natural Awakenings's investment, earnings, litigation and franchisee churn stack up against food & beverage peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (absent from this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Natural Awakenings's risk level and what's driving it, what the missing Item 19 earnings imply, every figure ranked against food & beverage peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Natural Awakenings or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.