Franchise Facts Report → brands → NaturaLawn of America
NaturaLawn of America franchise — is it worth it?
Medium risk Shrinking network Item 19 disclosed
NaturaLawn of America operates in the home services category, offering a franchise opportunity with a disclosed Item 19 financial performance representation.
Everything below is free, read straight off NaturaLawn of America's registered filing. The $99 report is the part a single FDD can't give you: the earnings figures themselves, and where every number lands against home services peers.
The numbers above tell you what NaturaLawn of America discloses. The report tells you whether that's good:
- The earnings figures themselves — the average unit revenue NaturaLawn of America puts on paper in Item 19, and what it does and doesn't include.
- Where every number ranks — investment, fees, royalty, earnings and churn against home services median and quartile. This is the part no single FDD, and no AI reading one, can produce.
- What's driving the medium risk read — the specific figures behind it, not the label.
- The litigation, split properly — each case, and which ones franchisees brought against the franchisor rather than the reverse.
- The questions to ask before you sign — drawn from what NaturaLawn of America's own filing leaves open, in the words to use on the call.
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Compare 3 brands — $249 See a sample reportFigures above are as disclosed in NaturaLawn of America's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641892 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.
How much does a NaturaLawn of America franchise make?
NaturaLawn of America is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue NaturaLawn of America reports, what that figure does and doesn't include, and where it ranks against home services peers are in the full report. See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.
NaturaLawn of America franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come the royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a NaturaLawn of America franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "NaturaLawn of America franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets NaturaLawn of America's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
NaturaLawn of America lawsuits & legal history (FDD Item 3)
NaturaLawn of America's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
NaturaLawn of America closures & failure rate
Before you sign, NaturaLawn of America will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what NaturaLawn of America's most recent filing shows, and whether it's normal for a home services of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. NaturaLawn of America's latest tables show a shrinking franchised network — more units left than opened. The actual closure and termination counts, and how NaturaLawn of America's churn ranks against home services peers, are in the full report.
The Item 19 earnings figures, every number ranked against home services peers, and the litigation and churn detail — delivered instantly, yours to keep.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Who owns NaturaLawn of America?
NaturaLawn of America's franchise is offered by NaturaLawn of America, Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Other home services franchises
Anyone weighing NaturaLawn of America is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
NaturaLawn of America franchise — frequently asked
Who owns NaturaLawn of America — who is the franchisor?
NaturaLawn of America's most recently filed FDD (2026) names NaturaLawn of America, Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a NaturaLawn of America franchise cost?
NaturaLawn of America's most recently filed FDD (Item 7) puts the total estimated initial investment at a range disclosed in Item 7, with an initial franchise fee of $39,500. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against home services peers.
How much profit does a NaturaLawn of America franchise make?
NaturaLawn of America discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties, the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any NaturaLawn of America franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does NaturaLawn of America disclose financial performance (Item 19)?
Yes — NaturaLawn of America reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against home services peers.
Are there lawsuits against NaturaLawn of America?
No — NaturaLawn of America's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is NaturaLawn of America a good franchise to buy?
Nobody can answer that from NaturaLawn of America's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against home services peers, which is what the full report is for. Our read on this filing is medium risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
A NaturaLawn of America franchise is a six-figure decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: the actual Item 19 earnings, every figure ranked against home services peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249Get a free email when something changes on NaturaLawn of America or home services: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.