Franchise Facts Report → brands → Season 2
Season 2 franchise — is it worth it?
Risk level — in the report
Season 2 Franchising LLC operates in the Retail category, offering a franchise opportunity with an initial investment ranging from $188,559 to $276,059.
Unlock what the free page above only hints at:
- The actual Item 19 earnings — reported average unit revenue, not just “disclosed.”
- How it compares — every number ranked against retail peers (median & quartile).
- Litigation detail — each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Season 2's most recent FDD (registered 2025). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31713. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
How much does a Season 2 franchise make?
Season 2 is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Season 2 reports, what that figure does and doesn't include, and where it ranks against retail peers are in the full report. See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.
Season 2 franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Season 2's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Season 2 franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Season 2 franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Season 2's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
Season 2 lawsuits & legal history (FDD Item 3)
Season 2's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Season 2 closures & failure rate
Before you sign, Season 2 will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Season 2's most recent filing shows, and whether it's normal for a retail of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Season 2's latest tables show a growing franchised network. The actual closure and termination counts, and how Season 2's churn ranks against retail peers, are in the full report.
The actual Item 19 earnings, every figure ranked against retail peers, litigation and churn detail — emailed as a PDF.
Who owns Season 2?
Season 2's franchise is offered by Season 2 Franchising LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Retail franchises at a similar investment level
Anyone weighing Season 2 is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Season 2 franchise — frequently asked
Who owns Season 2 — who is the franchisor?
Season 2's most recently filed FDD (2025) names Season 2 Franchising LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Season 2 franchise cost?
Season 2's most recently filed FDD (Item 7) puts the total estimated initial investment at $188,559 – $276,059, with an initial franchise fee of $50,000 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against retail peers.
How much profit does a Season 2 franchise make?
Season 2 discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for Season 2), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Season 2 franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does Season 2 disclose financial performance (Item 19)?
Yes — Season 2 reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against retail peers.
Are there lawsuits against Season 2?
No — Season 2's most recently filed FDD (2025) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Season 2 a good franchise to buy?
That comes down to how Season 2's investment, earnings, litigation and franchisee churn stack up against retail peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Season 2's risk level and what's driving it, the actual Item 19 earnings, every figure ranked against retail peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Season 2 or retail: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.