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Square Cow Moovers franchise — is it worth it?

Medium risk Growing network Item 19 disclosed

Square Cow Moovers is a home services franchise with a moderate initial investment of $163,250 to $238,750.

Everything below is free, read straight off Square Cow Moovers's registered filing, with where the numbers land against home services peers. Weighing Square Cow Moovers against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Square Cow Moovers's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641108 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Square Cow Moovers franchise make?

Square Cow Moovers is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,841,618 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.

Square Cow Moovers franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Square Cow Moovers's 7% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Square Cow Moovers franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Square Cow Moovers franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,841,618 of revenue, a 7% royalty alone is about $128,913 a year before any other cost.

Square Cow Moovers lawsuits & legal history (FDD Item 3)

We do not publish a litigation answer for Square Cow Moovers. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.

Square Cow Moovers closures & failure rate

Before you sign, Square Cow Moovers will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Square Cow Moovers's most recent filing shows, and whether it's normal for a home services of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Square Cow Moovers's latest tables show a growing franchised network. Net franchised outlets moved +25 to 28 in the latest reported year.

Who owns Square Cow Moovers?

Square Cow Moovers's franchise is offered by Square Cow Franchise Family, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Home services franchises at a similar investment level

Anyone weighing Square Cow Moovers is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Square Cow Moovers franchise — frequently asked