Franchise Facts Report → brands → Assist-2-Sell
Assist-2-Sell franchise — is it worth it?
Risk level — in the report
Assist-2-Sell operates in the real estate category with a royalty fee of 5%.
Unlock what the free page above only hints at:
- Risk & red-flag breakdown — what the missing earnings, fees and churn imply.
- How it compares — every number ranked against real estate peers (median & quartile).
- Litigation detail — each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Assist-2-Sell's most recent FDD (registered 2025). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31740. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
Assist-2-Sell franchise profit — what the FDD discloses
Plainly: Assist-2-Sell does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Assist-2-Sell — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many real estate franchisors do disclose), and the full report reads the risk signals Assist-2-Sell's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Real estate franchises with disclosed Item 19 earnings.
Assist-2-Sell lawsuits & legal history (FDD Item 3)
We do not publish a litigation answer for Assist-2-Sell. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.
Assist-2-Sell closures & failure rate
Before you sign, Assist-2-Sell will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Assist-2-Sell's most recent filing shows, and whether it's normal for a real estate of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Assist-2-Sell's latest tables show a shrinking franchised network — more units left than opened. The actual closure and termination counts, and how Assist-2-Sell's churn ranks against real estate peers, are in the full report.
The risk & red-flag breakdown, every figure ranked against real estate peers, litigation and churn detail — emailed as a PDF.
Who owns Assist-2-Sell?
Assist-2-Sell's franchise is offered by Assist-2-Sell, Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Other real estate franchises
Anyone weighing Assist-2-Sell is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Assist-2-Sell franchise — frequently asked
Who owns Assist-2-Sell — who is the franchisor?
Assist-2-Sell's most recently filed FDD (2025) names Assist-2-Sell, Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Assist-2-Sell franchise cost?
Assist-2-Sell's most recently filed FDD (Item 7) puts the total estimated initial investment at a range disclosed in Item 7 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against real estate peers.
How much profit does a Assist-2-Sell franchise make?
Assist-2-Sell makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Assist-2-Sell at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labour and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does Assist-2-Sell disclose financial performance (Item 19)?
No — Assist-2-Sell's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.
Are there lawsuits against Assist-2-Sell?
We do not publish a litigation answer for Assist-2-Sell: Item 3 could not be read reliably from this filing, and we would rather say so than assert a clean record we have not verified. Item 3 of the FDD itself is the place to check.
Is Assist-2-Sell a good franchise to buy?
That comes down to how Assist-2-Sell's investment, earnings, litigation and franchisee churn stack up against real estate peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (absent from this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Assist-2-Sell's risk level and what's driving it, what the missing Item 19 earnings imply, every figure ranked against real estate peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Assist-2-Sell or real estate: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.