Franchise Facts Report → brands → The Now
The Now franchise — is it worth it?
Low risk Growing network Item 19 disclosed
What The Now's most recent Franchise Disclosure Document says about the money, the litigation, and the franchisee churn — before you wire a five- or six-figure franchise fee.
Everything below is free, read straight off The Now's registered filing. The $99 report is the part a single FDD can't give you: the earnings figures themselves, and where every number lands against category peers.
The numbers above tell you what The Now discloses. The report tells you whether that's good:
- The earnings figures themselves — the average unit revenue The Now puts on paper in Item 19, and what it does and doesn't include.
- Where every number ranks — investment, fees, royalty, earnings and churn against category median and quartile. This is the part no single FDD, and no AI reading one, can produce.
- What's driving the low risk read — the specific figures behind it, not the label.
- The litigation, split properly — beyond the count above: each case, and which ones franchisees brought against the franchisor rather than the reverse.
- The questions to ask before you sign — drawn from what The Now's own filing leaves open, in the words to use on the call.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249 See a sample reportFigures above are as disclosed in The Now's most recent FDD (registered 2024). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 32487-202410-14 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report. See every other Minnesota-registered franchise.
How much does a The Now franchise make?
The Now is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue The Now reports, what that figure does and doesn't include, and where it ranks against category peers are in the full report. See every other brand that discloses earnings in the Other franchises with disclosed Item 19 earnings ranking.
The Now franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come The Now's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a The Now franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "The Now franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets The Now's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
The Now lawsuits & legal history (FDD Item 3)
The Now's most recently filed Franchise Disclosure Document (2024) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against The Now itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full The Now report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.
The Now closures & failure rate
Before you sign, The Now will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what The Now's most recent filing shows, and whether it's normal for a franchise of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. The Now's latest tables show a growing franchised network. The actual closure and termination counts, and how The Now's churn ranks against category peers, are in the full report.
The Item 19 earnings figures, every number ranked against category peers, and the litigation and churn detail — delivered instantly, yours to keep.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Who owns The Now?
The Now's franchise is offered by THE NOW FRANCHISING, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Compare The Now head-to-head
Franchises at a similar investment level at a similar investment level
Anyone weighing The Now is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
The Now franchise — frequently asked
Who owns The Now — who is the franchisor?
The Now's most recently filed FDD (2024) names THE NOW FRANCHISING, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a The Now franchise cost?
The Now's most recently filed FDD (Item 7) puts the total estimated initial investment at $476,459 – $813,109, with an initial franchise fee of $60,000 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against category peers.
How much profit does a The Now franchise make?
The Now discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for The Now), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any The Now franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does The Now disclose financial performance (Item 19)?
Yes — The Now reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against category peers.
Are there lawsuits against The Now?
The Now's most recently filed FDD (2024) discloses legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against The Now itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.
Is The Now a good franchise to buy?
Nobody can answer that from The Now's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against category peers, which is what the full report is for. Our read on this filing is low risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
A The Now franchise is a $476,459 – $813,109 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: the actual Item 19 earnings, every figure ranked against category peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.
Not useful? Reply to your delivery email within 14 days for a refund — no forms, no argument.
Compare 3 brands — $249Get a free email when something changes on The Now or this category: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.