Franchise Facts Report → compare → Market Center vs Weichert | Weichert Realtors
Market Center vs Weichert | Weichert Realtors
Two real estate franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Market Center | Weichert | Weichert Realtors | |
|---|---|---|
| Total initial investment FDD Item 7 | $182,430 – $335,697 | $62,500 – $326,200 |
| Initial franchise fee FDD Item 5 | $399 | — |
| Royalty FDD Item 6 | — | 6% |
| Item 19 earnings disclosed FDD Item 19 | Not disclosed | Not disclosed |
| Avg unit revenue (headline) FDD Item 19 | — | — |
| Franchised outlets FDD Item 20 | 761 | 306 |
| Net outlet change (latest yr) FDD Item 20 | -23 | -20 |
| Closure rate FDD Item 20 | 0.9% | 8% |
| Franchisee lawsuits FDD Item 3 | 2 | 1 |
| Risk level our read | High | High |
| FDD year registration | 2025 | 2024 |
Are Market Center and Weichert | Weichert Realtors the same company?
No — Market Center and Weichert | Weichert Realtors are franchised by separate companies. Market Center's franchisor is Keller Williams Realty, Inc. (Market Center); Weichert | Weichert Realtors's is Weichert Real Estate Affiliates, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Weichert | Weichert Realtors is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $62,500 – $326,200, against $182,430 – $335,697 for Market Center.
How much does each make? (Item 19)
Neither Market Center nor Weichert | Weichert Realtors makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Closures & failure rate
Market Center reports 761 franchised outlets, net change -23 in the latest reported year, a 0.9% closure rate (FDD Item 20). Weichert | Weichert Realtors reports 306 franchised outlets, net change -20 in the latest reported year, a 8% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against real estate medians.
Litigation
Market Center discloses 2 franchisee-vs-franchisor proceedings in FDD Item 3. Weichert | Weichert Realtors discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against real estate peers.
Only looking at one of them?
Market Center vs Weichert | Weichert Realtors — frequently asked
Are Market Center and Weichert | Weichert Realtors the same company?
No — Market Center and Weichert | Weichert Realtors are franchised by separate companies. Market Center's franchisor is Keller Williams Realty, Inc. (Market Center); Weichert | Weichert Realtors's is Weichert Real Estate Affiliates, Inc.. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Market Center and Weichert | Weichert Realtors?
Market Center and Weichert | Weichert Realtors are real estate franchises from different franchisors (Keller Williams Realty, Inc. (Market Center) and Weichert Real Estate Affiliates, Inc.). Weichert | Weichert Realtors is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $62,500 – $326,200, against $182,430 – $335,697 for Market Center. Neither Market Center nor Weichert | Weichert Realtors makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Is Market Center more profitable than Weichert | Weichert Realtors?
Neither Market Center nor Weichert | Weichert Realtors makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Which is cheaper to open — Market Center or Weichert | Weichert Realtors?
Weichert | Weichert Realtors is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $62,500 – $326,200, against $182,430 – $335,697 for Market Center.
Is Market Center or Weichert | Weichert Realtors growing faster?
Market Center reports 761 franchised outlets, net change -23 in the latest reported year, a 0.9% closure rate (FDD Item 20). Weichert | Weichert Realtors reports 306 franchised outlets, net change -20 in the latest reported year, a 8% closure rate (FDD Item 20).
Go deeper on each brand
Real estate rankings
Figures are as disclosed in each brand's most recent registered FDD (Market Center 2025, Weichert | Weichert Realtors 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.