Franchise Facts Report → brands → Ellie Mental Health
Ellie Mental Health franchise — is it worth it?
Risk level — in the report
Ellie Mental Health offers a health and wellness franchise opportunity with an initial investment ranging from $290,300 to $508,875.
Unlock what the free page above only hints at:
- The actual Item 19 earnings — reported average unit revenue, not just “disclosed.”
- How it compares — every number ranked against health & wellness peers (median & quartile).
- Litigation detail — beyond the case count above: each case, franchisee vs. corporate, with summaries.
- Outlet churn & the questions to ask — behind the net change above: closures, terminations, transfers, and what to put to the franchisor.
Figures above are as disclosed in Ellie Mental Health's most recent FDD (registered 2024). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 32676-202412-04. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.
How much does a Ellie Mental Health franchise make?
Ellie Mental Health is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Ellie Mental Health reports, what that figure does and doesn't include, and where it ranks against health & wellness peers are in the full report. See every health & wellness brand that discloses earnings in the Health & wellness franchises with disclosed Item 19 earnings ranking.
Ellie Mental Health franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Ellie Mental Health's 7.5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Ellie Mental Health franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Ellie Mental Health franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Ellie Mental Health's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.
Ellie Mental Health lawsuits & legal history (FDD Item 3)
Ellie Mental Health's most recently filed Franchise Disclosure Document (2024) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Ellie Mental Health itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full Ellie Mental Health report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.
Ellie Mental Health closures & failure rate
Before you sign, Ellie Mental Health will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Ellie Mental Health's most recent filing shows, and whether it's normal for a health & wellness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Ellie Mental Health's latest tables show a growing franchised network. The actual closure and termination counts, and how Ellie Mental Health's churn ranks against health & wellness peers, are in the full report.
The actual Item 19 earnings, every figure ranked against health & wellness peers, litigation and churn detail — emailed as a PDF.
Who owns Ellie Mental Health?
Ellie Mental Health's franchise is offered by ELLIE FAM LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Compare Ellie Mental Health head-to-head
Health & wellness franchises at a similar investment level
Anyone weighing Ellie Mental Health is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Ellie Mental Health franchise — frequently asked
Who owns Ellie Mental Health — who is the franchisor?
Ellie Mental Health's most recently filed FDD (2024) names ELLIE FAM LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Ellie Mental Health franchise cost?
Ellie Mental Health's most recently filed FDD (Item 7) puts the total estimated initial investment at $290,300 – $508,875, with an initial franchise fee of $60,000 and a 7.5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against health & wellness peers.
How much profit does a Ellie Mental Health franchise make?
Ellie Mental Health discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (7.5% of gross for Ellie Mental Health), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Ellie Mental Health franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.
Does Ellie Mental Health disclose financial performance (Item 19)?
Yes — Ellie Mental Health reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against health & wellness peers.
Are there lawsuits against Ellie Mental Health?
Ellie Mental Health's most recently filed FDD (2024) discloses legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Ellie Mental Health itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.
Is Ellie Mental Health a good franchise to buy?
That comes down to how Ellie Mental Health's investment, earnings, litigation and franchisee churn stack up against health & wellness peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.
Everything the sections above point to, in one place: Ellie Mental Health's risk level and what's driving it, the actual Item 19 earnings, every figure ranked against health & wellness peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.
Get a free email when something changes on Ellie Mental Health or health & wellness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.