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HomeLife franchise — is it worth it?

Real estate · FDD-based assessment · registered 2024

Risk level — in the report

HomeLife is a real estate franchise with a relatively low initial investment range of $34,200 to $110,000.

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Total initial investment
$34,200 – $110,000
Below the real estate median · median $112,893
Initial franchise fee
FDD Item 5
Royalty
4%
FDD Item 6
Item 19 earnings
Not disclosed
no franchisor earnings
Litigation (Item 3)
Disclosed
in Item 3
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Figures above are as disclosed in HomeLife's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-30716. The risk level, the Item 19 figures, how it compares to peers, and the litigation & churn detail are in the full report.

HomeLife franchise profit — what the FDD discloses

Plainly: HomeLife does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for HomeLife — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many real estate franchisors do disclose), and the full report reads the risk signals HomeLife's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Real estate franchises with disclosed Item 19 earnings.

HomeLife lawsuits & legal history (FDD Item 3)

HomeLife's most recently filed Franchise Disclosure Document (2024) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against HomeLife itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full HomeLife report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.

HomeLife closures & failure rate

Before you sign, HomeLife will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what HomeLife's most recent filing shows, and whether it's normal for a real estate of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. HomeLife's outlet tables are read directly from the FDD in the full report. The actual closure and termination counts, and how HomeLife's churn ranks against real estate peers, are in the full report.

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The risk & red-flag breakdown, every figure ranked against real estate peers, litigation and churn detail — emailed as a PDF.

Who owns HomeLife?

HomeLife's franchise is offered by HomeLife International Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Real estate franchises at a similar investment level

Anyone weighing HomeLife is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

1 % Lists$21,870 – $59,560Simply Full Service Reality$29,200 – $60,800Help-U-Sell Real Estate$29,650 – $67,650Real Estate Solutions$54,366 – $71,266 · Item 19 disclosed1st Class Real Estate (Area Rep) | 1st Class Real Estate (Area Representative)$23,500 – $113,500 · Item 19 disclosedSperry Van Ness | SVN | SVN Commercial Real Estate Advisors$33,780 – $129,310 · Item 19 disclosedSVN$33,780 – $129,310 · Item 19 disclosedIron Valley Real Estate$54,500 – $143,500Realty World$18,600 – $195,000HomeSmart$65,500 – $205,000Harcourts Pacific$151,000 – $360,000Intero Real Estate Services$210,200 – $855,400

HomeLife franchise — frequently asked

Who owns HomeLife — who is the franchisor?

HomeLife's most recently filed FDD (2024) names HomeLife International Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a HomeLife franchise cost?

HomeLife's most recently filed FDD (Item 7) puts the total estimated initial investment at $34,200 – $110,000 and a 4% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against real estate peers.

How much profit does a HomeLife franchise make?

HomeLife makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for HomeLife at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labour and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.

Does HomeLife disclose financial performance (Item 19)?

No — HomeLife's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.

Are there lawsuits against HomeLife?

HomeLife's most recently filed FDD (2024) discloses legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against HomeLife itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.

Is HomeLife a good franchise to buy?

That comes down to how HomeLife's investment, earnings, litigation and franchisee churn stack up against real estate peers — which is exactly what the full report answers. For $99 you get the risk level and what's driving it, the actual Item 19 earnings (absent from this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

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Everything the sections above point to, in one place: HomeLife's risk level and what's driving it, what the missing Item 19 earnings imply, every figure ranked against real estate peers, and the litigation & churn detail — with the questions to put to the franchisor before you sign.

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Get a free email when something changes on HomeLife or real estate: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.