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Hotel Indigo franchise — is it worth it?

Travel & hospitality · FDD-based assessment · registered 2026

Low risk Growing network Item 19 disclosed

Hotel Indigo, a brand in the travel and hospitality sector, presents a low-risk profile with a growing network and transparent financial disclosures.

Everything below is free, read straight off Hotel Indigo's registered filing. The $99 report is the part a single FDD can't give you: the earnings figures themselves, and where every number lands against travel & hospitality peers.

Get the full report — $99what's inside ↓
Total initial investment
$9,316,623 – $48,510,839
Bottom quartile for travel & hospitality · median $3,666,283
Initial franchise fee
FDD Item 5
Royalty
5%
FDD Item 6
Item 19 earnings
Disclosed
figures locked
Litigation (Item 3)
Disclosed
in Item 3
Outlet network
74 units
+4 last year
The full Hotel Indigo report — $99

The numbers above tell you what Hotel Indigo discloses. The report tells you whether that's good:

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Figures above are as disclosed in Hotel Indigo's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640802 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.

How much does a Hotel Indigo franchise make?

Hotel Indigo is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Hotel Indigo reports, what that figure does and doesn't include, and where it ranks against travel & hospitality peers are in the full report. See every travel & hospitality brand that discloses earnings in the Hotel, travel & hospitality franchises with disclosed Item 19 earnings ranking.

Hotel Indigo franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Hotel Indigo's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Hotel Indigo franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Hotel Indigo franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Hotel Indigo's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.

Hotel Indigo lawsuits & legal history (FDD Item 3)

Hotel Indigo's most recently filed Franchise Disclosure Document (2026) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Hotel Indigo itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. The full Hotel Indigo report lists each case with what it was about and how it ended, separates franchisee disputes from corporate and securities matters, and flags the ones a franchisee started — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for.

Hotel Indigo closures & failure rate

Before you sign, Hotel Indigo will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Hotel Indigo's most recent filing shows, and whether it's normal for a travel & hospitality of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Hotel Indigo's latest tables show a growing franchised network. The actual closure and termination counts, and how Hotel Indigo's churn ranks against travel & hospitality peers, are in the full report.

The full Hotel Indigo report — $99

The Item 19 earnings figures, every number ranked against travel & hospitality peers, and the litigation and churn detail — delivered instantly, yours to keep.

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Who owns Hotel Indigo?

Hotel Indigo's franchise is offered by HOLIDAY HOSPITALITY FRANCHISING, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:

Atwell Suitessame franchisor · cost · earnings · failure rateavid hotelssame franchisor · cost · earnings · failure rateCandlewood Suitessame franchisor · cost · earnings · failure rateCrowne Plaza Hotels & Resortssame franchisor · cost · earnings · failure rateEVEN Hotelssame franchisor · cost · earnings · failure rateGarnersame franchisor · cost · earnings · failure rateHoliday Inn Express;same franchisor · cost · earnings · failure rateHoliday Inn;same franchisor · cost · earnings · failure rateIntercontinental Hotels & Resortssame franchisor · cost · earnings · failure rateNoted Collectionsame franchisor · cost · earnings · failure rateRuby Hotelssame franchisor · cost · earnings · failure rateStaybridge Suitessame franchisor · cost · earnings · failure rateVignette Collectionsame franchisor · cost · earnings · failure ratevocosame franchisor · cost · earnings · failure rate

Travel & hospitality franchises at a similar investment level

Anyone weighing Hotel Indigo is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

HomeTowne Studios by Red Roof$11,734,393 – $14,457,291 · Item 19 disclosedOutset Collection by Hilton$2,201,921 – $51,965,743The StandardX$25,077,904 – $31,737,442Homewood Suites by Hilton$23,757,245 – $34,728,465 · Item 19 disclosedHyatt House Hotels$26,934,987 – $33,427,565 · Item 19 disclosedShilo Inns$1,699,500 – $58,845,000Hilton Garden Inn$25,499,320 – $37,352,033 · Item 19 disclosedTempo by Hilton$25,524,574 – $37,845,951Apartment Collection by Hilton$1,427,321 – $64,896,039Hyatt Centric$54,547,393 – $89,056,821 · Item 19 disclosedHoward Johnsoninvestment not disclosed · Item 19 disclosed

Hotel Indigo franchise — frequently asked

Who owns Hotel Indigo — who is the franchisor?

Hotel Indigo's most recently filed FDD (2026) names HOLIDAY HOSPITALITY FRANCHISING, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. The same franchisor also files FDDs for Atwell Suites, avid hotels, Candlewood Suites, Crowne Plaza Hotels & Resorts, EVEN Hotels, Garner, Holiday Inn Express;, Holiday Inn;, Intercontinental Hotels & Resorts, Noted Collection, Ruby Hotels, Staybridge Suites, Vignette Collection, voco. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Hotel Indigo franchise cost?

Hotel Indigo's most recently filed FDD (Item 7) puts the total estimated initial investment at $9,316,623 – $48,510,839 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against travel & hospitality peers.

How much profit does a Hotel Indigo franchise make?

Hotel Indigo discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (5% of gross for Hotel Indigo), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Hotel Indigo franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.

Does Hotel Indigo disclose financial performance (Item 19)?

Yes — Hotel Indigo reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against travel & hospitality peers.

Are there lawsuits against Hotel Indigo?

Hotel Indigo's most recently filed FDD (2026) discloses legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Hotel Indigo itself, and a disclosure is not a finding of wrongdoing. The full report lists each case, separates franchisee disputes from corporate and securities matters, and flags the franchisee-initiated ones.

Is Hotel Indigo a good franchise to buy?

Nobody can answer that from Hotel Indigo's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against travel & hospitality peers, which is what the full report is for. Our read on this filing is low risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

Decide with the numbers — $99

A Hotel Indigo franchise is a $9,316,623 – $48,510,839 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: the actual Item 19 earnings, every figure ranked against travel & hospitality peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.

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Get a free email when something changes on Hotel Indigo or travel & hospitality: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.